Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

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First of all, I want to share a little story about my journey on the web marketing business, so this is based on my opinion, and what I’ve felt as a ‘newbie’ on web-mastering and such as things. As Internet marketer, or webmaster I only know about two things: Building web, and promoting it. At first, when I only have one website, it seems to be so easy and smooth. Yes it does, I really enjoyed the process of making website, testing how it works, and changing the look and many more. That was learning by doing process. But after working on 2 more projects, I face a little problem. I work only by myself, that’s the main problem. Suddenly I can’t enjoy anymore the making process, and all aspects beside it just like my first one. I pulled myself into a very sleepless work of building some other sites and promoting them at the same time!

It sucks, and really sucks! I can’t concentrate and sometimes I’ve made mistake at the promoting process and that makes awful result that my new site wasn’t ranked good on search engines. Then I’m starting to think that I need affordable Search Engine optimization service to help me on promoting my site. It’s true that even I know about SEO and some basic SEO techniques, but I do need them because I don’t have enough time to do all those SEO works at the same time. Then I found a SEO company called az phoenix SEO, a Search engine optimization company in Phoenix Arizona. They did great works and that’s why I recommend this service for you.

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