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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team — copy writers, art directors, and planners, researchers, media executives, support staff — anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:Know when to look it up; know when to make it up. (#7)What happens when I screw up? (#51)Respect what it takes to do … More >>

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

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“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”—AdweekUnraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color… More >>

Creative Advertising, New Edition

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Toni Carreiro, www.toniCarr.com, is an independent website designer and search and social marketer who has attended a number of Internet marketing conferences. While at SMX West, Virginia asks Toni about how she makes the most of her conference time, tricks she’s learned about finding sessions with actionable info, and what keeps her coming back to shows.

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“Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking.”—Dynamic Graphics + CreateHow do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry’s concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury’s “Gorilla??… More >>

Advertising Concept Book

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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing n… More >>

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

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Product Description
Cassie doesn’t have time for a man, not on a permanent basis anyway. Establishing her advertising business holds her heart until she notices an intriguing gentleman visiting The Flower Basket every other day. His brilliant blue eyes, broad shoulders and muscled chest haunt her waking hours and invade her midnight dreams until she comes face to face with her mystery man.

Cassandra Meyer. Just her name holds Jeremy Spencer spellbound, but actually meeting her sends his heart and desire into overdrive. He wants her but when she refuses to give into the attraction crackling between them, his frustration at her stubbornness forces his hand. His advertising campaign comes with one additional prize — him. Take it or leave it.

Can Jeremy convince Cassie there’s room in her life for more than statistics and trends and to give love a try?
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Cassie doesn’t have time for a man, not on a permanent basis a… More >>

Advertising For Love

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