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A reprint of the original, unedited 1923 text by Claude Hopkins. This groundbreaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising’s purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about “salesmanship in print” which remain relevant through the decades and across all media – including today’s internet marketing. David Ogilvy once said “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” Read “Scientific Advertising” before you read any other book on advertising or marketing. It may change your life, too…. More >>

Scientific Advertising

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A legend in advertising for more than 60 years, John Caples’s classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field…. More >>

Tested Advertising Methods

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“Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity–an approach that gains access to consumers’ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising.A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people t… More >>

Truth, Lies and Advertising : The Art of Account Planning

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Learn the sales psychology behind this high-powered email marketing promotion and start flooding your inbox with sales.

Savvy Internet marketers are using psychology and science to amplify their sales messages and boost their profits. Now, you can see exactly how (and more importantly ‘why’) it works.Product Description
Learn the sales psychology behind this high-powered email marketing promotion and start flooding your inbox with sales.

Savvy Internet marketers are using psychology and science to amplify their sales messages and boost their profits. Now, you can see exactly how (and more importantly ‘why’) it works…. More >>

4-Day Cash Machine EXPOSED!

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Lexi White finds herself at a crossroads. After putting everything on hold to care for her ailing father, it’s finally time for her to start living her life again. An exciting new job holds the promise of a fresh start, until she comes face to face with someone from her past who has always stopped her dead in her tracks, and who evidently still has the power to make her forget her own name. This time around, Lexi’s a grown woman who refuses to back away from her dreams, even if it requires working with her old high school crush. Side by side. Every day. Will he end up being her downfall or exactly what she needs?

Vincent doesn’t even remember Lexi from high school, but he begins to take notice when the fiery young woman is hired as his new assistant. Quickly, Lexi turns his world upside down and becomes an invaluable addition not only to his team, but to his life. Having learned a few hard lessons about trust in the past, Vincent is reluct… More >>

Trust in Advertising

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FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads—the newest advertising categoy Creating a Facebook business and identity ”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they … More >>

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes

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