Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing. PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN

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SEO articles are a great way to promote your website by increasing traffic. This approach is also being used by SEO experts to obtain links and thus increase Google PageRank. SEO articles are nothing but informative articles on various topics related to the website you need to promote. For instance, if your websites sells CCTV cameras, you can write and SEO article on CCTV cameras buying guide or types of CCTV cameras. Similarly, if your website is about Real Estate, you can write SEO articles on Qualities of a Good Real Estate Agent or Home Buying or Selling Tips and so on.

While writing SEO articles, you need to ensure that the article should be informative and interesting. There should be no direct marketing information about the product or service that you are offering.  Another key aspect is to use targeted keywords for Search Engine advantage. Keywords are those words that your searchers might use to find your product or service in the search engines. For instance, depending on what you are offering, you should make a keyword list. If you are selling CCTV cameras, the keyword could be “affordable CCTV cameras” and if you are a real estate agent in New York, the keyword could be “real estate in New York” and so on. Many Tools are available to help you find your potential keywords, such as Wordtracker.

If you don’t have the time to write SEO articles to enhance your website’s PageRank, you can hire a freelance SEO articles writer or a professional SEO article writing company. Hiring a company is a better option as they are experienced and might offer your affordable SEO articles. One such professional SEO writing company is SEO Content Lab. They have a team of writers who can write excellent content suiting your webiste’s theme. The writers at SEOContentLab know how to use keywords in a strategic way to help your site get a maximum advantage. You can buy their SEO articles at $10 per articles which is quite affordable. They also offer article publishing, press release writing, blog writing and other SEO writing services.

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Did you know that you can get about 20 percent to 90 percent visitors through the search engines? That’s why Search engine optimization is absolutely important, I have posted about this a few days ago. So how do you implement SEO for your own website? Studies show that most people do not look past the fourth page of results. It is true because they are lazy (me too). So you should set a target on how to get your site listed on at least top 50 of the Search result page in major search engine. So just what is search engine optimization and do you have to use it?

There are several things to do and it requires hard work too. First you should set your niche and your long tail keyword. Then do on-page Optimization. This is when you want to practice or worked it out in do-it-yourself way. If you don’t have enough time then maybe you can use service from search engine optimization company. But remember, use only ethical SEO company! and track carefully what they do to your website.

There was a time when you could use free submission services that would submit your website to search engines and directories. At one time, that would actually get you ranked OK. Nowadays, that won’t do anything for you. If you want to get ranked at LEAST on the first page of Google and Yahoo. The better option would be to get ranked in the top 3 listings of both Google and Yahoo. This isn’t easy. Search engines are looking for fresh information, good linking, and relevance. Keep these points in mind and set forth with that high ranked site.

Website optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. Try to search the internet for useful help, tips, guidelines and methods for search engine optimization are so much to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be impressive enough.

If you can spend some money, there are many sites that can help you in search engine optimization. There are many SEO company that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

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There are several ways you can do to improve your online business performance, one of them is about advertising. If we talk about online advertising, there will be some specification based on the purpose of the advertising itself. You can say it’s a PPC (pay per click) advertising method, it is the basic one which google adsense could be mentioned as the example. And the other one is direct link ad system or text link advertisements.

There are so many advantages of text link ad system as it is a direct link from a web page which you can set the anchor text and the URL as you wanted to. It can improve your search engine ranking as well if you put it on the right site. Next time I’m going to talk about this topic in more detail and case study. So if you want to buy text link ads or sell text link ads, it’s a good start to get on the adhocads network!

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The creation of the internet and the mass production of computers in the late 80′s changed everyone’s lives forever. Now, everyone has the potential to be their own boss whether you are a stay home mom or a manual laborer. All you need to do is search on Google for business opportunities and it will bring up more than you could ever imagine. Even though you may think it’s easy to make a living on the internet, it actually requires a firm business plan and a lot of hard work.

You can run an online business with your current job, and your potential market is a lot bigger than the average stores. The first thing you’ll need to decide is the type of business that’s right for you, then research the market.

The possible business choices open to you are:
1. Affiliate programs
2. Adsense programs
3. Selling products

Affiliate programs will pay you a commission for selling company products. You’ll have no contact with the customer, as all you do is provide sales leads to the company of whom you have to be an affiliate for.

Adsense programs are where you take an existing website you own of a particular subject then add contexual adverts from Google’s adsense program. When someone clicks on an advert you’ll receive a few cents.

The final method is selling products. You’ll build a website with a shopping cart then give as many details as possible about the products. When customers buy products, you’ll receive pay based on what you sell and how many.

When it all comes down to it, you’ll need to set up a business and web site to get the most from E-Commerce or affiliate marketing. It’ll take a lot of hard work and dedication – although it’ll prove to be well worth it.

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This article has been prepared by Tug. Tug, is a Search Engine Marketing specialist agency, based in Shoreditch, London.

Search Engines have evolved into a new consumer, communications and marketing channel. Google, Yahoo and MSN serve 213 million searches a day.

In fact, 9 out of 10 internet surfers use a Search Engine to start their internet journey. Therefore, if your website doesn’t have visibility in the engines, you are missing significant volumes of traffic.

Natural vs. Paid for Listings

There are essentially two listings within a Search Engine Results Page (SERP): the Natural listings (on the left) and the Paid for listing (on top and on the right).

Natural listings are the results the engine believes to be the most relevant sites to your search. The natural listings consistently receive over 70% of consumer clicks. Paid for listings are the ads served by Advertisers, who have bid on the term searched for by the consumer.

The Natural listings therefore list all available websites in the World Wide Web, while the Paid for listings only serve links by relevant Advertisers willing to pay for their spot, and thus high visibility in the engines.

To increase Reach, advertisers can pay for ads on the Search Engines themselves, as well as their local listings, mobile listings and their Content Network of websites.

Pay per Click (PPC). Pay only for Visitors

Unlike other marketing channels where you pay for the number of people who see your ad, in pay per click advertising (PPC) you only pay when someone clicks on your ads and is driven through to your site.

• 75% of users search for goods and services through a Search Engine.

• PPC has the lowest cost per lead compared to other Direct Marketing methods.

• Pay per click advertising is relevant to what the individual is searching for – targeting them at the right moment and mood.

• Pay per click is 100% accountable.

• Advertisers can know the cost of each conversion in real-time, and campaigns can be instantly optimised for maximum ROI.

To get visibility in the paid for listings you can set up a PPC campaign for your website yourself, or by commissioning a specialist Search Engine Marketing agency like Tug.

To get visibility in the Natural listings you need to optimise your website – this is called Search Engine Optimisation. Again this is where you need to commission a specialist agency like Tug.

What is Search Engine Optimisation (SEO)?

Search engine Optimisation, or SEO as it’s commonly known as, is an online marketing strategy that involves designing, writing and coding your entire website with the intention of enabling search engines to index your site easily and efficiently. The sole aim and objective is for it to rank higher for keywords relevant to your business. Optimising a website is critical to gaining visibility on the organic or natural (left hand side) search results (SERP’s) of search engines.

SEO, is done in two stages, known primarily as on page and off page. On page involves the website itself and fundamentally evolves around the design, build and copy laid out within the actual site. Off page relates to ongoing SEO development and includes link building campaigns, news and article submissions, paid directory submissions and joining discussion forums that relate to your chosen industry. The latter is basically about gaining 3rd party exposure of your website.

On Page Factors

• Keyword mining

• Keyword density checks

• Credible copywriting

• Meta tags scripting

• Clean and valid mark-up (HTML)

• Link management

Off Page Factors

• Free / paid directory submission

• Article and news submission

• Press release distribution

• Reciprocal link marketing

• Inbound link building

• Digital signatures

Using Search Engine Marketing to meet your Communication Objectives

Consumers using a Search Engine are primarily in two sets of mind: ‘Research’ mode and ‘Ready to act/buy/sign up’ mode. From a marketer’s point of view they are at different stages of the Purchase Cycle.

PPC campaigns should be set up with this in mind. Different campaigns can be geared for different objectives – for example one for Awareness and one for Sales. The Awareness campaign should be optimized for Reach, concentrating on the highest number of clicks at the cheapest possible price. The Sales campaign conversely should be optimized for sales volume and cheapest Cost per Acquisition (CPA).

Search Engine Optimisation will primarily meet your Awareness and Traffic objectives, as the campaign usually concentrates on fewer, broader keyterms. But keep in mind that this broader Search might ultimately lead to a sale as the Searcher moves through the Purchase Cycle. Remember to optimize your Meta Descriptions (the description in the SERP) with the consumer in mind.

Search Engine Marketing Case Studies:

Search Engine Optimisation Case Study: UK Business Properties. http://ukbusinessproperties.com

Problem

• UK Business Properties launched a new Commercial Property directory in 2006

• While the agency that built the site assured them it was SEO friendly, they were languishing on page 3 on Google for the most important keyword: ‘Commercial Property’

Solution

• Tug developed an SEO strategy that emphasised the keyword ‘Commercial Property’

• Review and editing of website content – addition of content pages for all UK regions

• Review and editing of Meta

• Review and editing of code to make more spider friendly

• Directory and site map submission

• A bespoke link building campaign where we submitted to directories, article websites and actively exchange links with high PageRank sites in parallel business verticals

Results

• Within 6 weeks the website was listed #3 on Page 1 of Google.co.uk

• The keyword ‘Commercial Property’ now drives 65% of traffic to the site

• They are now #1 on Google and we are now optimising and link building for new relevant keywords

Pay per Click Case Study: Truffle Shuffle http://www.truffleshuffle.co.uk

Problem

• Truffle Shuffle is an online retailer competing in a tight margin business, against small t-shirt retailers and huge online retailers like ASOS.

Solution

• PPC campaign on Google and Yahoo.

• Avoid Broad keywords even if they can drive sales volume.

• Use only very specific product related keywords.

• Use bid management software to set strict Position and ROI rules.

• Develop specific, relevant ad Creative for every available t-shirt.

• Weekly coordination with PR efforts.

• Concentrate only on keywords that convert under £5.25.

• Measure revenue and work with exact margins to measure profit on every keyword weekly.

Results

• In November 07, Tug drove 1,949 sales (1 or more t-shirts) at an average cost per conversion of £1.39.

• We delivered a 24:1 ROI (revenue generated/ad spend).

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