Product Description
With this guide, consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. She provides in a hands-on workbook format the means to set up a marketing blueprint which readers can use to effectively design, implement, and evaluate their Web sites.Amazon.com Review
Kim Bayne’s The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans.

Because Bayne’s book is dense with information, it’s easier to skip around rather than read it cover to cover. Activities augment some of the book’s sections and you can use hands-on investigation to reinforce other concepts within the book. The Internet Marketing Plan‘s diskette contains documents, spreadsheets, and forms that guide the reader through marketing plan creation. Bayne also offers several worthwhile applications of Web technology that can fortify different areas of your company’s business.

The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence